Kimeze Eyewear - Brand Consultant

For the past four years, I’ve had the privilege of working as a brand consultant for Kimeze, a luxury eyewear line based in the UK with deep Ugandan roots. Since the prelaunch phase, I’ve been instrumental in shaping the brand’s identity, positioning, and evolving it to meet the demands of the competitive luxury market.

Prelaunch Brand Development From the outset, I collaborated closely with the founders to develop a unique brand identity that reflected Kimeze's fusion of heritage and high fashion. The goal was to create a brand narrative that honored its Ugandan origins while appealing to an international luxury clientele. Through extensive market research and creative development, we crafted a story that is not only authentic but resonant with a global audience seeking originality and craftsmanship in the eyewear industry.

Positioning and Repositioning for High-End Retail In my role, I helped position Kimeze to seamlessly enter the luxury retail space. Over time, I supported the brand’s evolution, guiding its repositioning to appeal to some of the world’s top luxury retailers, including KITH, Moda Operandi, and Neiman Marcus. These milestones reflect not just strategic placement, but a meticulous balancing act of maintaining the brand’s heritage while presenting it as a contemporary, high-end offering.

High-Profile Endorsements Kimeze’s journey to the forefront of luxury eyewear has also been marked by high-profile endorsements, with icons like Lewis Hamilton and Beyoncé spotted wearing the brand. These moments were significant in elevating Kimeze’s profile globally, and I worked to maximize these opportunities within the brand’s overall growth strategy.

Visual Identity and Social Strategy As part of the initial launch, I played a crucial role in shaping the visual identity of Kimeze. This involved overseeing everything from logo design and packaging to the overall aesthetic that would represent the brand on its website, social media, and beyond. The visual identity was designed to be bold yet refined, offering a modern take on Ugandan influences.

I also developed the original social media strategy, helping the brand tell its story online in a way that resonated with both luxury consumers and the wider creative community. By defining the right tone, visual language, and storytelling approach, we were able to build a strong digital presence that continues to attract and engage a growing audience.

A Start-Up Success Story Kimeze’s rapid growth and entrance into the world’s top luxury retailers stand as a testament to the power of a strong, authentic brand identity. Through my ongoing consultancy, I continue to help Kimeze adapt and thrive in the ever-changing landscape of luxury fashion while staying true to its unique cultural heritage.