Shazam Next to Know Franchise
- Integrated Marketing Coordinator

When working on the launch of Shazam's editorial franchise Next To Know, I collaborated with Product Marketing to create a platform that spotlighted emerging artists poised for mainstream success. My role included naming the franchise and providing critical insights on the artist selection process. We used Shazam’s real-time data to identify rising stars who were trending based on user engagement, such as frequent Shazams. This allowed us to highlight four artists each month, classified as "Watch," "Trending," or "Hot," depending on their growth trajectory.

In December 2017, Next To Know launched in the U.S., showcasing talent like Billie Eilish, Sofi Tukker, BTS, and Jorja Smith, artists who later became major names in the industry. I also helped shape the strategy on how artists would be featured across Shazam’s app and social media platforms, maximizing their exposure. This campaign provided not only a stage for emerging talent but also offered brand sponsorship opportunities, aligning companies with rising artists.

The Next To Know platform expanded globally in 2018 to markets like the UK, Australia, and Canada, strengthening Shazam’s role in music discovery while also giving brands the chance to connect with up-and-coming artists​.