Spotify Social Strategy
- Lead Creative Strategy

As an agency partner for Spotify’s social media initiatives, I took the lead on creative strategies that fueled fan engagement across key platforms, including Instagram and TikTok. My role focused on ideating innovative content strategies for high-profile campaigns, including Spotify’s "Allow Me to Reintroduce Myself" (2024 Best New Artist nominees), EQUAL content expansion, and the highly anticipated launch of Britney Spears' audiobook. These projects exemplified how a thoughtful, engaging, and platform-optimized approach can elevate brand presence and connect deeply with fans.

Objectives:

• Drive Fan Engagement: Foster deeper connections between Spotify’s audience and artists, driving both organic engagement and follower growth.

• Maximize Tentpole Moments: Leverage key events and releases to generate excitement and increase the reach of Spotify’s social content.

• Showcase Spotify as a Cultural Leader: Position Spotify as a forward-thinking platform that highlights both emerging and established talent, all while maintaining its core brand identity.

Campaign Highlights:

1. "Allow Me to Reintroduce Myself" for 2024 Best New Artist Nominees: Reinvent how Spotify introduces its 2024 Best New Artist nominees, giving fans a fresh perspective on emerging talent.

2. Expanding EQUAL Content on Social Platforms: Drive awareness and conversation around gender equity in the music industry by amplifying Spotify’s EQUAL campaign.

3. Elevating Spotify's Social Strategy for Audiobooks and Podcasts: Generate excitement and buzz for new and existing content while positioning Spotify as a leading platform for audiobooks and podcasts.