Spotify Sound Spa 2022
- Lead Marketer

I conceptualized and executed Spotify’s "Sound Spa" activation at New York Fashion Week (NYFW) 2022, a high-touch experiential event aimed at engaging top-tier clients from the health, wellness, beauty, and retail sectors. This exclusive spa experience offered a refreshing respite during one of the busiest weeks in the city, while also showcasing Spotify’s power in reaching Gen Z through curated wellness, beauty, and fashion content.

The event focused on building connections between clients and Spotify’s wellness and lifestyle content through a unique blend of relaxation services, networking, and thought leadership discussions.

Responsibilities:

• Strategy Development

• Agency Partnership & Execution

• Client Experience

Fireside Chats:

• Fireside Chat 1: Hear It Out
  This discussion revolved around how podcasts serve as safe spaces for Gen Z to navigate life’s complexities. Speakers explored Spotify's key Culture Next trend: Hear It Out, highlighting how young audiences turn to podcasts for guidance on relationships, health, and personal growth. Panel: Marion Boeri, Moderator, Associate Director, Spotify | Dr. Titi Shodiya + Dr. Zakiya Whatley, Hosts, Dope Labs Podcast | Camila Mariana Ramón, Instructor, Peloton

• Fireside Chat 2: Alter Ego Audio
  This session explored Alter Ego Audio, another Culture Next trend, focusing on how Gen Z uses audio to express their evolving personal tastes and identities. The discussion emphasized the role of music and audio content in shaping multifaceted, unique identities for today’s youth. Panel:  Marion Boeri, Moderator, Associate Director, Spotify | Jaleesa Jaikaran, Makeup Artist and Content Creator | Ravyn Lenae, Musician | Travis Taddeo, Designer, Travis Taddeo